Faber-Castell motivates people to bring their ideas into reality and express themselves by delivering inspiring product concepts. As a brand they need to offer creative experiences and added value that inspire and delight their customers. Faber-Castell is joining spaces where creativity and expression are flourishing, bringing together inspired and inspiring humans from all over the world. Since humans have had hands, we have been using them to make our mark in the world. To communicate, to feel, to move from thought to action. Humans grow through creative exploration and expression.
This project is an imaginary collaboration with Faber-Castell, it took place during my second year of university in the course Graphic and Advertising Design II. We were asked to build an advertising concept that will correspond to permanent markers by Faber & Castell and produce an advertising series of 3 horizontal adverts.
